SM Supermalls dominated the 2025 Asia-Pacific Stevie® Awards, clinching multiple accolades including the prestigious 𝐆𝐫𝐚𝐧𝐝 𝐒𝐭𝐞𝐯𝐢𝐞 𝐀𝐰𝐚𝐫𝐝 𝐟𝐨𝐫 𝐌𝐨𝐬𝐭 𝐇𝐨𝐧𝐨𝐫𝐞𝐝 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫. This landmark recognition, shared with SM Foundation and SM Retail, positions the SM Group as the top-performing organization across the region with a total of 42 award points.

The awards highlight SM’s unwavering commitment to innovation, sustainability, and community engagement, with 12 distinct wins for SM Supermalls alone—comprising 𝟏 𝐆𝐨𝐥𝐝, 𝟕 𝐒𝐢𝐥𝐯𝐞𝐫, and 𝟒 𝐁𝐫𝐨𝐧𝐳𝐞 awards.

𝐆𝐎𝐋𝐃 𝐀𝐖𝐀𝐑𝐃

• 𝐒𝐌 𝐀𝐫𝐭 𝐌𝐚𝐫𝐤𝐞𝐭– 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐬𝐞 𝐨𝐟 𝐄𝐯𝐞𝐧𝐭𝐬 – This initiative transformed mall spaces into vibrant platforms that celebrate Filipino artistry and creativity. By supporting local artisans and small businesses, the SM Art Market redefined the retail experience and elevated cultural pride in communities nationwide.

𝐒𝐈𝐋𝐕𝐄𝐑 𝐀𝐖𝐀𝐑𝐃𝐒

• 𝐀𝐰𝐞𝐒𝐌 𝐕𝐢𝐬𝐚𝐲𝐚𝐬 𝐅𝐞𝐬𝐭𝐢𝐯𝐚𝐥𝐬 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 – SM Supermalls’ tribute to regional culture through festivals in Visayas helped foster community pride and promote tourism while providing inclusive and engaging mall experiences.
• 𝐒𝐌 𝐃𝐚𝐯𝐚𝐨’𝐬 𝐕𝐢𝐛𝐫𝐚𝐧𝐭 𝐊𝐚𝐝𝐚𝐲𝐚𝐰𝐚𝐧 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐬𝐞 𝐨𝐟 𝐄𝐯𝐞𝐧𝐭𝐬 -Celebrating Davao’s iconic Kadayawan Festival, this program brought the festivities closer to the public through immersive mall events, cultural exhibits, and vibrant visual displays.
• 𝐒𝐌 𝐂𝐚𝐫𝐞𝐬’ 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 – 𝐒𝐚𝐯𝐢𝐧𝐠 𝐄𝐧𝐞𝐫𝐠𝐲 – This ongoing campaign highlights SM’s energy conservation efforts, showcasing tangible results in reducing carbon emissions and promoting green operations across its malls.
• 𝐒𝐌 𝐂𝐚𝐫𝐞𝐬’ 𝐁𝐨𝐨𝐤 𝐍𝐨𝐨𝐤 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 – The Book Nook offers free reading spaces in malls to promote literacy and a love for reading among Filipino children and families.
• 𝐒𝐌 𝐂𝐚𝐫𝐞𝐬’ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐂𝐒𝐑 𝐈𝐦𝐩𝐚𝐜𝐭 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 – Recognizing SM Cares’ impactful programs supporting persons with disabilities, the elderly, women, and the environment, this award affirms SM’s strong CSR legacy.
• 𝐒𝐌 𝐉𝐨𝐛 𝐅𝐚𝐢𝐫𝐬 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐜 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 – Through nationwide job fairs, SM connects thousands of Filipinos to employment opportunities, aiding post-pandemic economic recovery.
• 𝐒𝐌 𝐌𝐞𝐠𝐚𝐦𝐚𝐥𝐥’𝐬 𝐌𝐚𝐤𝐢-𝐇𝐨𝐥𝐨 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐒𝐩𝐞𝐜𝐭𝐚𝐜𝐥𝐞 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐄𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 𝐄𝐯𝐞𝐧𝐭𝐬 – This immersive holographic holiday event at SM Megamall showcased cutting-edge technology to create a unique and magical Christmas experience for mallgoers.

𝐁𝐑𝐎𝐍𝐙𝐄 𝐀𝐖𝐀𝐑𝐃𝐒

• 𝐒𝐌’𝐬 𝟏𝟎𝟎 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐉𝐨𝐲 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 / 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 – A joyful countdown to Christmas, this campaign engaged shoppers through storytelling, promotions, and community outreach efforts.
• 𝐒𝐌 𝐁𝐚𝐠𝐮𝐢𝐨’𝐬 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞𝐬 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐨𝐫 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬 – SM City Baguio’s localized community programs demonstrated strong collaboration with civic groups and NGOs to respond to local needs.
• 𝐒𝐌 𝐂𝐚𝐫𝐞𝐬’ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐘𝐨𝐮𝐭𝐡 𝐒𝐮𝐦𝐦𝐢𝐭 – 𝐂𝐥𝐢𝐦𝐚𝐭𝐞 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐘𝐞𝐚𝐫 – This annual summit brought together thousands of youth leaders to tackle global sustainability challenges and encourage climate action.
• 𝐒𝐌 𝐀𝐮𝐫𝐚’𝐬 𝐒𝐢𝐧𝐚𝐠 𝐚𝐭 𝐒𝐚𝐲𝐚 – 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐬𝐞 𝐨𝐟 𝐄𝐯𝐞𝐧𝐭𝐬 – Featuring music, lights, and cultural performances, Sinag at Saya lit up SM Aura with joyful experiences that celebrated Filipino traditions.

𝐀 𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜 𝐖𝐢𝐧 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐒𝐌 𝐆𝐫𝐨𝐮𝐩
SM executives Joaquin L. San Agustin, Executive Vice President for Marketing; Jefferson S. Suarez, Senior AVP for North Luzon Marketing; and Richard A. Caluyo, AVP for SM Cares, SM Family Entertainment Center, and Sports & Leisure Center Marketing, formally received the awards during the Stevie Awards banquet held May 13 at the Lotte Hotel in Seoul, South Korea.

“This recognition is a celebration of how we at SM strive to innovate and evolve to serve the ever-changing needs of our customers,” said San Agustin. “We dedicate this honor to every team member, partner, and community who make our mission of service come to life.”

The Asia-Pacific Stevie Awards is the only business awards program that recognizes workplace innovation across the region. In 2025, the program honored organizations from 23 markets, including the Philippines, Australia, China, India, Japan, and Vietnam.

With this year’s performance, SM Supermalls not only cements its role as a retail leader but also affirms its mission to uplift lives through purpose-driven innovation, inclusive engagement, and a commitment to positive change across Asia-Pacific.