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π’ππŽπ“π‹πˆπ†π‡π“ 𝐎𝐍 πˆπ‹πŽπˆπ‹πŽ 𝐀𝐒 𝐍𝐄𝐗𝐓 π“πŽπ”π‘πˆπ’πŒ 𝐇𝐔𝐁

Tourism and sports leaders are setting their sights on Iloilo as the next big destination for sports tourism, following the successful staging of the Sports Tourism Forum at Richmonde Hotel, Iloilo City.

Nearly 100 participants from the travel, tourism, and sports industries gathered for a full day of knowledge-sharing, featuring expert speakers who discussed best practices in event management, sponsorship, and successful case studies of sporting events nationwide.

π‘†π‘’π‘›π‘Ÿπ‘–π‘ π‘’ 𝐸𝑣𝑒𝑛𝑑𝑠 πΊπ‘’π‘›π‘’π‘Ÿπ‘Žπ‘™ π‘€π‘Žπ‘›π‘Žπ‘”π‘’π‘Ÿ π‘ƒπ‘Ÿπ‘–π‘›π‘π‘’π‘ π‘  πΊπ‘Žπ‘™π‘’π‘Ÿπ‘Ž
π‘†π‘π‘œπ‘Ÿπ‘‘π‘  π‘‡π‘’π‘Ÿπ‘–π‘ π‘šπ‘œ π΄π‘™π‘™π‘–π‘Žπ‘›π‘π‘’, 𝐼𝑛𝑐. π‘ƒπ‘Ÿπ‘’π‘ π‘–π‘‘π‘’π‘›π‘‘ & 𝐢𝐸𝑂 πΆβ„Žπ‘Žπ‘Ÿπ‘™π‘’π‘  πΏπ‘–π‘š
Resource speakers of STF 2025. π‘€π‘Ÿ. πΆπ‘Žπ‘Ÿπ‘™π‘œ π‘†π‘Žπ‘šπ‘π‘Žπ‘›, π΄π‘ π‘ π‘–π‘ π‘‘π‘Žπ‘›π‘‘ 𝑉𝑖𝑐𝑒 π‘ƒπ‘Ÿπ‘’π‘ π‘–π‘‘π‘’π‘›π‘‘, 𝑀𝐼𝐿𝑂 π‘†π‘π‘œπ‘Ÿπ‘‘π‘  π‘ƒπ‘Ÿπ‘œπ‘”π‘Ÿπ‘Žπ‘šπ‘ ; π‘€π‘Ÿ. πΆβ„Žπ‘Žπ‘Ÿπ‘™π‘’π‘  πΏπ‘–π‘š, π‘ƒπ‘Ÿπ‘’π‘ π‘–π‘‘π‘’π‘›π‘‘ & 𝐢𝐸𝑂, π‘†π‘π‘œπ‘Ÿπ‘‘π‘  π‘‡π‘’π‘Ÿπ‘–π‘ π‘šπ‘œ π΄π‘™π‘™π‘–π‘Žπ‘›π‘π‘’, 𝐼𝑛𝑐.; π·π‘–π‘Ÿ. πΆπ‘Ÿπ‘–π‘ π‘Žπ‘›π‘‘π‘Ž π‘€π‘Žπ‘Ÿπ‘™π‘’π‘›π‘’ β€œπΎπ‘Ÿπ‘–π‘ π‘šπ‘Žβ€ π‘…π‘œπ‘‘π‘Ÿπ‘–π‘”π‘’π‘’π‘§, π‘…π‘’π‘”π‘–π‘œπ‘›π‘Žπ‘™ π·π‘–π‘Ÿπ‘’π‘π‘‘π‘œπ‘Ÿ, 𝐷𝑂𝑇 π‘…π‘’π‘”π‘–π‘œπ‘› 𝑉𝐼; π‘€π‘Ÿ. πΆπ‘’π‘™π‘ π‘œ β€œπ‘‡π‘œπ‘œπ‘‘π‘ β€ π½π‘–π‘šπ‘’π‘›π‘’π‘§ π½π‘Ÿ., 𝐸π‘₯𝑒𝑐𝑒𝑑𝑖𝑣𝑒 π·π‘–π‘Ÿπ‘’π‘π‘‘π‘œπ‘Ÿ, π‘π‘Žπ‘‘π‘–π‘œπ‘›π‘Žπ‘™ πΆπ‘œπ‘›π‘£π‘’π‘›π‘‘π‘–π‘œπ‘› π‘œπ‘“ 𝐡𝑖𝑔 π΅π‘–π‘˜π‘’π‘Ÿπ‘ ; π‘€π‘Ÿ. π΄π‘Ÿπ‘‘ π΅π‘œπ‘›π‘π‘Žπ‘‘π‘œ, πΊπ‘Ÿπ‘œπ‘’π‘ πΊπ‘’π‘›π‘’π‘Ÿπ‘Žπ‘™ π‘€π‘Žπ‘›π‘Žπ‘”π‘’π‘Ÿ, π‘€π‘’π‘”π‘Žπ‘€π‘œπ‘Ÿπ‘™π‘‘ π»π‘œπ‘‘π‘’π‘™π‘  π‘Žπ‘›π‘‘ π‘…π‘’π‘ π‘œπ‘Ÿπ‘‘π‘ ; 𝑀𝑠. π‘€π‘Žπ‘Ÿπ‘¦ π½π‘Žπ‘šπ‘’π‘™π‘™π‘’ πΆπ‘Žπ‘šπ‘π‘Ž, π‘‡π‘œπ‘’π‘Ÿπ‘–π‘ π‘š π·π‘’π‘π‘Žπ‘Ÿπ‘‘π‘šπ‘’π‘›π‘‘ π‘€π‘Žπ‘›π‘Žπ‘”π‘’π‘Ÿ, 𝑆𝑒𝑏𝑖𝑐 π΅π‘Žπ‘¦ π‘€π‘’π‘‘π‘Ÿπ‘œπ‘π‘œπ‘™π‘–π‘‘π‘Žπ‘› π΄π‘’π‘‘β„Žπ‘œπ‘Ÿπ‘–π‘‘π‘¦; π·π‘–π‘Ÿ. π‘…π‘œπ‘π‘’π‘Ÿπ‘‘π‘œ β€œπ‘…π‘œπ‘π‘π‘¦β€ π΄π‘™π‘Žπ‘π‘Žπ‘‘π‘œ 𝐼𝐼𝐼, π‘…π‘’π‘”π‘–π‘œπ‘›π‘Žπ‘™ π·π‘–π‘Ÿπ‘’π‘π‘‘π‘œπ‘Ÿ, 𝐷𝑂𝑇 π‘…π‘’π‘”π‘–π‘œπ‘› 𝐼𝑉-𝐡; π‘Žπ‘›π‘‘ π‘€π‘Ÿ. 𝑅𝑒𝑖𝑛 π·π‘Žπ‘¦π‘œπ‘‘, π»π‘’π‘Žπ‘‘ π‘œπ‘“ π‘†π‘π‘œπ‘Ÿπ‘‘π‘  π·π‘’π‘£π‘’π‘™π‘œπ‘π‘šπ‘’π‘›π‘‘, 𝐢𝑖𝑑𝑦 π‘œπ‘“ πΌπ‘™π‘œπ‘–π‘™π‘œ.

β€œThe synergy between the tourism and sports sectors was truly inspiring,” said Charles Lim of Sports Turismo Alliance, Inc., the longtime organizer of the Sports Tourism Forum series. Lim noted that several major event organizers have now expressed serious interest in bringing their sports events to Iloilo after seeing its growing potential.

Among those eyeing Iloilo are Princess Galura of Sunrise Events, which manages world-renowned races like IRONMAN 70.3, 5150, and CyclePH, as well as Patrick “Pato” Gregorio of DuckWorld PH, who recently revived the iconic Tour of Luzon.

The forum was co-presented by DOT Region VI, led by Regional Director Krisma Rodriguez, with support from DOT National Director Roberto Alabado III and several key industry players. Other speakers included Mary Jamelle Camba of Subic Bay Freeport, Celso β€œToots” Jimenez, Jr. of the National Big Bike Convention, and Carlo Sampan of NestlΓ© Philippines, who announced that the national finals of this year’s MILO Marathon will be hosted in Iloilo.

The forum also drew sports enthusiasts and local government officials from across Panay and Negros Occidental. A dynamic panel discussion, moderated by Lim, featured insights from Art Boncato (Megaworld Hotels and Resorts), Rein Dayot (Iloilo City Sports Development), and Dr. Richard Gabayoyo (West Visayas State University).

Lim expressed gratitude to the forum’s many supporters, including DOT Region VI, Iloilo City Mayor Jerry TreΓ±as, Iloilo Governor Arthur Defensor Jr., Cebu Pacific Air, Megaworld Hotels and Resorts, Iloilo MICE Alliance, Richmonde Hotel, The Travel Club, Southwest Tours, and Bong Bong’s.

Launched in 2004 ahead of the 2005 SEA Games, the Sports Tourism Forum has since traveled across the countryβ€”from Cebu, Davao, Clark, Subic, Bacolod, Puerto Princesa, Laoag to Manilaβ€”bringing together stakeholders to fuel the growth of sports tourism in the Philippines.

With fresh momentum from this year’s forum, Iloilo is poised to emerge as one of the country’s most promising sports tourism destinations.

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