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UNIONBANK WINS MARKETING TEAM OF THE YEAR AT MARKETECH APAC AWARDS 2024

UnionBank of the Philippines continues to set the standard for customer-focused banking as it clinched the coveted “Marketing Team of the Year” award at the prestigious “Marketech APAC Marketing Technology Awards 2024” in Singapore. The bank’s Chief Marketing & Experience Officer, Albert C. Cuadrante, was also honored as “Chief Marketing Officer of the Year”, further cementing UnionBank’s leadership in innovative and customer-centric strategies.

The recognition underscores UnionBank’s exceptional use of marketing technology and data-driven insights to elevate customer experiences while driving growth. Marketech APAC Founder & CEO Joven Barceñas commended UnionBank’s ability to differentiate itself in a competitive landscape: UnionBank’s win reflects its innovative approach to marketing, leveraging technology to achieve significant business growth and enhance customer satisfaction.”

UnionBank’s marketing team has consistently focused on understanding customer needs, frustrations, and preferences, translating insights into meaningful campaigns. Cuadrante highlighted the team’s commitment to leveraging digital tools for personalized and engaging experiences: “This recognition affirms our dedication to putting customers at the heart of everything we do. Through technology and actionable strategies, we aim to redefine how we connect with and serve our customers.”

Cuadrante’s leadership has been pivotal in driving UnionBank’s transformation. Under his guidance, the bank achieved a 22% increase in brand value over the past year by blending advanced technology with human insights, ensuring a secure, accessible, and intuitive digital banking experience.

UnionBank’s success at Marketech APAC caps an impressive year for the bank, which also received the “Marketing Company of the Year” title at the 42nd Agora Awards—the first bank in decades to earn this distinction.

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