In a world where celebrity endorsements often begin and end with contracts, Beautéderm founder and CEO Rei Anicoche-Tan has built something far more enduring—a friendship that has stood the test of time.
The launch of Beautéderm’s perfume collection was more than a celebration of fragrance. It was a heartfelt tribute to spouses Sunshine Garcia and Vice Governor Alex Castro, two of the brand’s original ambassadors whose relationship with Tan has evolved far beyond business into one rooted in loyalty, trust, and family.
For years, Sunshine and Alex have been part of the Beautéderm story, growing alongside the brand as it transformed into one of the country’s leading beauty and wellness companies. Through career milestones, personal triumphs, and life’s challenges, Tan has remained a constant presence in their lives—offering support not only as a business partner but as a true friend.
That enduring bond inspired two of the collection’s signature scents.
Sunshine is a refined fragrance that exudes confidence, unfolding beautifully on the skin to create a scent that is uniquely memorable. Alex, meanwhile, captures the spirit of optimism and positivity, designed for individuals who brighten every room they enter without trying too hard.
The collection also introduces Bespoke, crafted with premium European fragrance oils for perfume enthusiasts who appreciate artistry in a bottle; Rein, a vibrant blend of citrus and neroli; Rei, a sweet and comforting scent inspired by unforgettable journeys; and Audrey, a radiant fragrance that celebrates self-expression.
But at its heart, the launch was a celebration of relationships.
Speaking at the event, Tan underscored that Beautéderm has always valued genuine connections with its ambassadors, viewing them not merely as endorsers but as family. Sunshine and Alex, in turn, reflected on the friendship they have shared with Tan through the years—one that has traversed the personal, business, and family route.
Also present at the launch were Beautederm’s other brand ambassadors Glydel Mercaco, Kitkat, Cacai Bautista, Sanya Lopez and the rising star from Angeles City, AJ Espinosa
In many ways, the perfumes serve as bottled memories of a journey they have taken together: a story of friendship strengthened by loyalty, nurtured by mutual support, and sustained through the years.
For Beautéderm, the newest fragrance collection is not just about smelling good. It’s about honoring the people who have helped shape the brand’s success—and the relationships that continue to make it meaningful.
