A Malaysian High Court has ruled in favor of Cebu Pacific, ordering MOVE Travel Sdn Bhd to stop using the CEBU PACIFIC and CEBGO trademarks and from distributing or selling the airline’s flight tickets without authorization.

The ruling stemmed from a lawsuit filed by Cebu Pacific in June 2024 before the High Court of Malaya in Kuala Lumpur, alleging that MOVE had engaged in passing off by using the airline’s trademarks and offering its flights through the platform without permission.

The court found MOVE liable for passing off and issued an injunction prohibiting the company from using the CEBU PACIFIC and CEBGO trademarks or selling Cebu Pacific flights unless authorized by the airline. It also declared both trademarks as well-known marks under Malaysian law.

In addition, the court ordered MOVE to pay RM120,000 in legal costs to Cebu Pacific and awarded damages to the airline, with the amount to be determined in separate proceedings.

Cebu Pacific said it continues to support authorized travel platforms and partners that distribute and sell its tickets with proper approval. The airline also encouraged passengers to book directly through its official channels to access the lowest fares, exclusive promotions, easier booking management, and direct flight updates.