Social media personality Ian Mark Kamangkang, popularly known as the “Pitik Queen,” takes center stage in Grab’s latest campaign promoting the upgraded GrabUnlimited, turning his viral belt-tightening dance into a lighthearted reminder that saving money doesn’t have to mean giving up everyday convenience.

The campaign highlights the subscription service’s expanded benefits across food delivery, groceries, and rides, encouraging Filipinos to make “Save Moves” by maximizing discounts instead of cutting back on daily essentials.

Starting at ₱48 per month through its annual plan, GrabUnlimited now offers lower minimum order requirements for GrabFood delivery discounts, savings on GrabMart deliveries, exclusive restaurant and store Top-Up Packs, discounted GrabCar rides, and additional GrabCoins on cashless transactions.

The enhanced subscription aims to help users stretch their budgets while continuing to enjoy the convenience of food delivery, grocery shopping, and transportation, making everyday spending more rewarding.

Through Ian Mark’s humor and relatable “tipid” persona, Grab reinforces the message that smarter spending—not simply spending less—is the key to getting more value out of every peso.