Leading fiber broadband and technology provider Converge ICT Solutions Inc. scored a double victory at the Asian Experience Awards 2026, earning recognition for initiatives that deliver more personalized and engaging experiences for consumer and enterprise customers.
Converge won the Philippines Product Experience of the Year – Technology award for its ‘Live to the Power of X’ campaign and the Philippines Digital Experience of the Year – Telecommunications award for its B2B podcast initiative, ‘Where the Digital World Converges: Conversations on Cloud.’
The awards highlight Converge’s strategy of moving beyond traditional product and marketing approaches to create digital experiences tailored to how customers live, work, and engage online.
Designing broadband around Filipino lifestyles
The ‘Live to the Power of X’ campaign reimagined broadband offerings around customers’ everyday needs rather than focusing solely on conventional metrics such as speed, bandwidth, and price.
The campaign introduced lifestyle-based offerings such as GameChanger for gamers, Netflix Bundle for entertainment, ‘Time of Day’ for customers with changing online schedules, and ‘Super FiberX’ for connected families.
The approach helped simplify customers’ choices while emphasizing the value of broadband beyond connectivity.
“By organizing its offerings around customer needs and behaviors, Converge made it easier for consumers to identify products relevant to their lifestyles while highlighting the value beyond connectivity itself,” said John Paul Aguilar, Converge senior vice president and acting head of Consumer Sales and Marketing.
The initiative contributed to increased adoption of higher-value broadband plans, while bundle adoption grew from low single digits to nearly half of all subscribers. The campaign also reached millions of customers and supported overall subscriber growth.
Taking enterprise conversations beyond selling
Converge Global Business Group, the company’s large enterprise unit, earned the Digital Experience of the Year – Telecommunications award for its Where the Digital World Converges: Conversations on Cloud podcast.
Co-produced with business news organization BusinessWorld, the editorial podcast series brought together leaders from the private sector and public institutions to discuss digital sovereignty, cloud infrastructure, the data economy, and other issues shaping the country’s digital future.
The initiative sought to provide enterprise decision-makers with meaningful insights rather than conventional product-focused messaging.
“In the enterprise space, decision-makers don’t just need products; they need perspective,” said Grace Jarin-Castillo, senior vice president and head of Corporate Business Group, Converge Global Business. “By prioritizing genuine advocacy for digital growth over hard selling, we create an open space where leaders can navigate complex topics like cloud infrastructure and data sovereignty with confidence.”
The podcast was distributed through Spotify and YouTube, with social media platforms helping expand audience engagement. The initiative generated tens of thousands of views among business professionals, along with video views and steady listenership across its digital platforms.
The Asian Experience Awards recognizes innovative initiatives that create meaningful brand experiences for customers, prospective customers, and employees.
For Converge, the twin recognition underscores its efforts to make digital connectivity more relevant to everyday consumers while fostering deeper conversations around the Philippines’ digital transformation.
