Converge ICT Solutions Inc.’s much anticipated entry into Asia’s pioneering professional basketball league was made official as it launched the Converge FiberXers Philippine Basketball Association (PBA) team on April 5.
The Converge basketball team moniker is patterned after the company’s brand archetype, the FiberX, which proved itself as a revolutionary addition in the internet landscape in the Philippines.
Just as Converge raised the standards in internet service with FiberX, the company aims to position FiberXers in the PBA as a dynamic team that will excite the basketball community with a winning mindset.
“Converge is ready to take on this new challenge in an arena where passion fuels the competition. We recognize that basketball flows in the fiber of every Filipino, and we look forward to building a fanbase which inspires dedication and commitment to the sport,” Converge CEO and Co-Founder Dennis Anthony Uy said during the launch.
The Filipinos’ deep connection with basketball is what spurred Converge to enter the PBA. Acquiring a very competitive team like the Alaska Aces strengthens the company’s resolve to give the Filipinos the best that they deserve, as it did by expanding their pure fiber internet connection nationwide.
“This is a strategic and timely move for Converge as we continue with our nationwide expansion. With the Filipinos’ deep devotion to basketball, we’re confident our foray into basketball will propel Converge to become a household name.,” Uy added.
The Converge FiberXers Tran aims to promote a winning culture as it takes advantage of the legacy built by the Alaska Aces in nearly four decades.
It is the vision of Converge for the FiberXers to be an all-out competitor that inspires its community to give their all every time.
“A lot of the corporate values of Converge can be brought to life in the sporting stage and nothing is bigger than basketball here in our country. I look at the PBA not solely as a brand building vehicle but also our way of giving back to our community of customers and basketball fans,” he stressed.
After 35 seasons with 14 titles and a grand slam, Alaska Milk Corporation announced the retirement of the Alaska Aces from the PBA in February. However, their legacy will live on as Converge takes over the storied franchise and aims to bring it to greater heights.
Former PBA Commissioner Chito Salud will serve as Converge’s representative to the PBA’s Board of Governors. Salud earlier confirmed that Converge will retain Jeff Cariaso as the team’s head coach.
“First order of the day is to revitalize this franchise. The task is to form a dynamic and exciting team that can compete at the highest level. The goal is to build a winning legacy worthy of the winning brand we represent,” Salud said.
PBA Commissioner Willie welcomed Converge to the PBA which he said will be a big help to the league and Philippine basketball as well by brining to the hardcourt its faster, higher and better game-changing attitude and experience.
The long wait is over as the Converge FiberXers will start competing in PBA Season 47 in June.
(All photos by the author)
