Beautéderm CEO Rei Anicoche Tan has launched a renewed effort to provide free full-tank fuel assistance to struggling Filipinos, fueled by donations and the sale of personal items for a cause.

Tan announced that a second round of the “pa-free full tank gas” initiative will be made possible after a donor offered an authentic designer bag to be sold, with proceeds earmarked for the program. She also committed to auctioning some of her own belongings to raise additional funds.

“I know many are still hoping and continue to rise every day despite exhaustion and hardship,” Tan said. “With even one full tank, a father can go to work, a rider can earn again, and a family can get through another day.”

The initiative aims to help workers heavily affected by rising fuel costs, including drivers and delivery riders who continue to work long hours despite limited income. Tan expressed concern over the situation of many breadwinners who endure physical strain and financial uncertainty just to provide for their families.

“It’s heartbreaking to see our fellow Filipinos keep fighting even when they have nothing left,” she said, noting the daily struggles of workers who sacrifice rest and basic needs to sustain their livelihood.

Tan also called on the public to support the cause by donating items that can be sold for funding. Donations may be brought to the Beautéderm Building, where designated staff will assist in processing contributions.

She emphasized that even small acts of generosity can make a meaningful difference, helping families hold on and continue moving forward amid ongoing challenges.