In response to the recent earthquake that affected General Santos City and nearby communities, SM Foundation has launched a fundraising campaign through its Operation Tulong Express program in partnership with the Philippine Red Cross.

The initiative encourages the public to extend financial assistance to families and communities impacted by the disaster. Cash donations will be accepted at participating SM malls nationwide, with additional donation channels also made available for those who wish to contribute.

According to SM Foundation, the campaign aims to provide immediate relief and support to affected residents as recovery efforts continue in the quake-hit areas.

The foundation called on the public to take part in the donation drive, emphasizing that collective efforts can help bring comfort, hope, and assistance to communities facing the challenges brought about by the disaster.