Sulu opens first in-person store at SM City Clark

Features, National, New Shop Alert

Sulu opens first in-person store at SM City Clark

Let there be light! Let SULU bring you light!

There’s a new store in town for all your scented candle needs. Sulu, which features a wide-variety of hand-poured soy-scented candles, is now open at SM City Clark.

Sulu took off via its small kiosk at the SM StartUp Market. And now, it has opened its first in-person store at the ground floor of SM City Clark, in front of The Face Shop.

Yvonne Pamintuan the brains and hands behind Sulu, shared “Scented candles are good for mental health. They are mood boosters, and stress relievers.”

**SULU** **RIBBON CUTTING**. Yvonne Pamintuan, with (from left) her aunt Lher Dantes; her mother Lyn Pamintuan; DTI Pampanga Head Elenita Ordonio; SM City Clark Assistant Mall Manager Marianne Grace Miranda-Gavino; and SM City Clark Leasing Manager Roch Santos

She did all the research to find the best type of raw materials for her scented candles. She went with soy wax which has no carcinogens and is environment-friendly.

Initially, Yvonne utilized online platforms to sell her hand-poured soy-scented candles, whose prices ranged from P200 to P520. Best sellers are Ocean Wind and Watermelon Slushie. Other classic scents are also available including Lavender, Roasted Coconut, Cream Vanilla, Citronella Lemon, Bubble Gum, Green Tea, White Tea, and Strawberry among others.

Sulu’s premium collection includes Yvonne’s personal favorite Cherry Blossom scent, Jo Malone-inspired scents Peony and Blush Suede and English Pear and Freesia, and more.

In February 2022, Yvonne was called to join SM City Clark’s StartUp Market, a space dedicated to selected micro-small-and-medium entrepreneurs who have the best potential to expand their business ventures.

“Joining the StartUp Market was a big boost to my business. SM City Clark’s huge number of shoppers helped me reach more customers,” Yvonne shared.

From 13 pieces of scented candles and two scents in 2020 to hundreds and a wide variety of scents in 2022, Sulu has come a long way.

On August 30, Yvonne opened her first physical store at SM City Clark.

*Yvonne Pamintuan and her newly-opened store Sulu*

“I am overwhelmed. It’s a dream come true for me to finally have a flagship store,” she shared.

During the ribbon-cutting ceremonies of Sulu on Tuesday, Yvonne was joined by her parents, Jerry and Lyn; DTI Pampanga Head Elenita Ordonio; SM City Clark Assistant Mall Manager Marianne Grace Miranda-Gavino; and SM City Clark Leasing Manager Roch Santos.

Father Ching Fuentes led the blessing of the new Sulu store.

As she prepares to take the Dentist Licensure Examination this December 2022, Yvonne also looks forward to opening more physical stores for Sulu.

Calling all light fairies, take a pick of your favorite scents from Sulu and light the way.