Cebu Pacific (PSE: CEB), the Philippines’ leading low-cost carrier, has been recognized as the fastest-growing Filipino brand and ranked sixth among the strongest Philippine brands for 2025, according to UK-based brand valuation firm Brand Finance.
In its latest report, Brand Finance cited Cebu Pacific’s aggressive network expansion, improved services, and robust passenger growth as key drivers of the airline’s 86% increase in brand value—now at USD 386 million.
The firm also gave CEB a Brand Strength Index Score of 89.1, placing it sixth overall in the Philippines and making it the top performer in the local aviation sector.
The recognition highlights several milestones for CEB in the past year, including:
- 26% increase in passenger traffic
- 15% revenue growth
- Nearly 36 million kilograms in cargo volume transported in Q2 2024
- Launch of multiple international routes from Cebu, Davao, and Iloilo
- Historic aircraft order of up to 152 Airbus jets, the largest in Philippine aviation history
“These achievements reflect our commitment to deliver accessible, reliable, and efficient air travel for every Juan,” said Candice Iyog, Chief Marketing and Customer Experience Officer of Cebu Pacific. “This milestone is a result of our customers’ continued trust and our team’s dedication.”
Brand Finance uses financial data and global consumer perception to evaluate brand value. The airline’s solid market performance—serving 57% of domestic air passengers in May 2025 and flying 7 million passengers in Q1 alone —further underscores its industry leadership.
Since its founding in 1996, Cebu Pacific has flown over 250 million passengers and currently operates the widest domestic network in the country, with flights to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.
