SM Supermalls dominated the 2025 Asia-Pacific Stevie® Awards, clinching multiple accolades including the prestigious Grand Stevie Award for Most Honored Organization of the Year. This landmark recognition, shared with SM Foundation and SM Retail, positions the SM Group as the top-performing organization across the region with a total of 42 award points.

The awards highlight SM’s unwavering commitment to innovation, sustainability, and community engagement, with 12 distinct wins for SM Supermalls alone—comprising 1 Gold, 7 Silver, and 4 Bronze awards.

GOLD AWARD

• SM Art Market– Innovation in the Use of Events – This initiative transformed mall spaces into vibrant platforms that celebrate Filipino artistry and creativity. By supporting local artisans and small businesses, the SM Art Market redefined the retail experience and elevated cultural pride in communities nationwide.

SILVER AWARDS

• AweSM Visayas Festivals – Innovation in Community Relations or Public Service Communications – SM Supermalls’ tribute to regional culture through festivals in Visayas helped foster community pride and promote tourism while providing inclusive and engaging mall experiences.
• SM Davao’s Vibrant Kadayawan – Innovation in the Use of Events -Celebrating Davao’s iconic Kadayawan Festival, this program brought the festivities closer to the public through immersive mall events, cultural exhibits, and vibrant visual displays.
• SM Cares’ Energy Efficiency Journey – Saving Energy – This ongoing campaign highlights SM’s energy conservation efforts, showcasing tangible results in reducing carbon emissions and promoting green operations across its malls.
• SM Cares’ Book Nook – Innovation in Community Relations or Public Service Communications – The Book Nook offers free reading spaces in malls to promote literacy and a love for reading among Filipino children and families.
• SM Cares’ Innovative CSR Impact – Innovative Achievement in Corporate Social Responsibility – Recognizing SM Cares’ impactful programs supporting persons with disabilities, the elderly, women, and the environment, this award affirms SM’s strong CSR legacy.
• SM Job Fairs – Innovation in Community Relations or Public Service Communications – Through nationwide job fairs, SM connects thousands of Filipinos to employment opportunities, aiding post-pandemic economic recovery.
• SM Megamall’s Maki-Holo Christmas Spectacle – Innovation in Entertainment Events – This immersive holographic holiday event at SM Megamall showcased cutting-edge technology to create a unique and magical Christmas experience for mallgoers.

BRONZE AWARDS

• SM’s 100 Days of Joy – Innovation in Content Marketing / Branded Editorial – A joyful countdown to Christmas, this campaign engaged shoppers through storytelling, promotions, and community outreach efforts.
• SM Baguio’s Community Initiatives – Innovation in Community Service or Public Relations – SM City Baguio’s localized community programs demonstrated strong collaboration with civic groups and NGOs to respond to local needs.
• SM Cares’ Global Youth Summit – Climate Protection and Sustainability Campaign of the Year – This annual summit brought together thousands of youth leaders to tackle global sustainability challenges and encourage climate action.
• SM Aura’s Sinag at Saya – Innovation in the Use of Events – Featuring music, lights, and cultural performances, Sinag at Saya lit up SM Aura with joyful experiences that celebrated Filipino traditions.

A Historic Win for the SM Group
SM executives Joaquin L. San Agustin, Executive Vice President for Marketing; Jefferson S. Suarez, Senior AVP for North Luzon Marketing; and Richard A. Caluyo, AVP for SM Cares, SM Family Entertainment Center, and Sports & Leisure Center Marketing, formally received the awards during the Stevie Awards banquet held May 13 at the Lotte Hotel in Seoul, South Korea.

“This recognition is a celebration of how we at SM strive to innovate and evolve to serve the ever-changing needs of our customers,” said San Agustin. “We dedicate this honor to every team member, partner, and community who make our mission of service come to life.”

The Asia-Pacific Stevie Awards is the only business awards program that recognizes workplace innovation across the region. In 2025, the program honored organizations from 23 markets, including the Philippines, Australia, China, India, Japan, and Vietnam.

With this year’s performance, SM Supermalls not only cements its role as a retail leader but also affirms its mission to uplift lives through purpose-driven innovation, inclusive engagement, and a commitment to positive change across Asia-Pacific.