The 26th Likha ng Central Luzon Trade Fair, held from October 16-20, 2024, at SM Megamall in Mandaluyong City, saw a remarkable success, generating a total of ₱47.597 million in sales—far surpassing the initial target of ₱31 million.
The annual event, organized by the Department of Trade and Industry (DTI) in partnership with Philexport-3, the Regional Development Council-3, SM Supermalls, and the Central Luzon Growth Corridor Foundation Inc. (CLGCFI), featured 150 micro, small, and medium enterprises (MSMEs) from across the Central Luzon region. Participating MSMEs showcased a diverse array of products, including processed foods, home furnishings, furniture, holiday décor, wearables, organic goods, and cosmetics.
The bulk of sales came from booked orders, which reached ₱22.836 million. Cash sales accounted for ₱16.994 million, while an additional ₱7.766 million in potential sales remain under negotiation.
Among the seven provinces represented, Bataan emerged as the top earner with ₱14.40 million in sales, followed by Pampanga with ₱11.60 million, and Bulacan with ₱8.18 million. Other provinces also made significant contributions: Tarlac generated ₱5.12 million, Nueva Ecija ₱4.52 million, Zambales ₱2.74 million, and Aurora ₱1.01 million.
“The impressive sales during this Likha Trade Fair highlight the vital role of our micro, small, and medium enterprises in driving economic growth,” said DTI-3 OIC Regional Director Edna D. Dizon. She expressed gratitude to attendees and partners who supported the MSMEs throughout the event, adding, “We thank our dynamic entrepreneurs, committed partners, and our supportive community for the success of the 26th Likha ng Central Luzon Trade Fair.”
This year’s trade fair also marked the culmination of a series of industry and trade programs aimed at enhancing the capabilities of entrepreneurs in Region 3. Prior to the event, MSMEs participated in capacity-building seminars focused on product development, booth design, and effective negotiation with buyers, equipping them to make the most of the five-day fair.
