The Philippines is diving back into the Chinese tourism market with a strong presence at the Diving, Resort, and Travel (DRT) Show Beijing 2025, happening from August 8 to 10 at the China National Convention Center.

Spearheaded by the Tourism Promotions Board (TPB) Philippines, with support from the Department of Tourism (DOT), the country will showcase its top dive destinations—from Anilao and Bohol to Coron and Romblon—in a bid to rekindle interest among Chinese travelers. So far this year, China has logged over 134,000 visitors to the Philippines, and tourism officials aim to boost those numbers through strategic promotions.

The Philippine Pavilion will feature 16 tourism stakeholders, including airlines, dive resorts, and tour operators such as Cebu Pacific, Philippine Airlines, Scandi Divers Resort, and Ticao Island Resort. Their collective presence signals the country’s commitment to positioning itself as Asia’s premier diving destination.

One highlight of the participation is Philippine Dive Night on August 8—a business networking event graced by Philippine Ambassador Jaime A. FlorCruz and DOT-Beijing Tourism Attaché Rene Reyes, where Chinese buyers will directly meet with Philippine sellers.

To attract visitors, the country booth will offer interactive activities such as trivia games, prize raffles, booking incentives, and a stamp rally to drive engagement.

“This is a strategic opportunity to reconnect with the Chinese dive market and strengthen cultural and tourism ties,” said TPB COO Maria Margarita Montemayor Nograles. “We’re not just promoting dive spots—we’re inviting the world to rediscover the Philippines.”