UnionBank, a trailblazer in digital banking in the Philippines, showcased its expertise in AI-powered customer experience at the 9th annual Digital Congress (DigiCon) this past October. Held at the Newport Performing Arts Theatre in Metro Manila, DigiCon 2024 brought together industry visionaries, digital experts, and tech enthusiasts under the theme “REVOLUTION,” organized by the Digital Marketing Association of the Philippines (DMAP).

Among the highlight speakers was Ana Delgado, UnionBank’s Senior Executive Vice President and Head of Institutional Banking, who delivered a keynote on “AI to Fly: Changing the Way We Bank in an AI-Driven World.” In her talk, Delgado emphasized UnionBank’s vision of hyper-personalized banking, where digital solutions are designed to resonate with the needs of its 15 million-plus customers. “Our goal is to leverage technology to offer our customers meaningful interactions that enhance their experiences alongside our exceptional team,” Delgado shared.

Delgado also redefined how businesses might view AI, not as a standalone automated tool but as “assistive intelligence” that complements human decision-making. “The true value of AI lies not in what it can do on its own, but in how we use it to create meaningful customer experiences—regardless of industry,” she explained.

DigiCon 2024 served as a hub for thought leaders to discuss emerging trends and foster collaboration, with sessions on digital transformation, AI’s impact on customer engagement, and the growing need for businesses to innovate within the digital landscape.

Union Bank of the Philippines continues to set a new standard in customer experience through technology and remains committed to advancing financial services with human-centered AI. For more information about UnionBank’s services and updates, visit unionbankph.com or follow the bank on Facebook, Instagram, and YouTube.