PNB Holdings Corp. (PHC) has sealed a lease agreement with homegrown fitness brand BeFit to open a flagship branch at PNB Makati Center, bringing a premium yet accessible wellness hub to the heart of Makati’s Central Business District.
The ceremonial signing, held June 24 at PHC’s Makati head office, marks BeFit as the latest addition to the 13-storey commercial property’s evolving tenant mix.
Founded by former Grab Philippines President Brian Cu, BeFit was built on the mission of making high-quality gyms more affordable, approachable, and convenient. Its upcoming 1,300 sqm facility will feature over 100 machines across cardio, strength, and functional training zones, specialty areas like a Booty Builder section and recovery lounge, an indoor track, plus group classes led by expert coaches. Operating 24/7, BeFit will offer both lock-in and no lock-in memberships.
“BeFit is about creating gyms that feel premium but never intimidating—spaces where people can show up as they are, with no pressure or gimmicks,” said Cu. “PNB Makati Center is the perfect fit, placing fitness right where people live and work.”
PHC Chief Operating Officer Joselito R. Consunji welcomed the partnership, saying, “With BeFit, we reinforce our commitment to lifestyle and wellness in the spaces we manage. We are creating a more dynamic environment where individuals can thrive, whether for work or overall health.”
The opening comes at a time when fitness culture is expanding in Makati, with weekend run clubs and Ayala Avenue closures attracting active communities. BeFit’s indoor gym offers a year-round, climate-controlled complement to these outdoor activities.
PNB Makati Center, long a prime business address, is evolving under PHC’s management into a lifestyle-driven property with dining, professional services, and wellness amenities designed for modern tenants.
BeFit will soon open early access slots for founding members with exclusive launch rates. To learn more, visit www.befit.ph or follow @befit.ph on Instagram.
