Tourism and aviation stakeholders will launch the Clark and Beyond Roadshow from July 12 to 17, 2026 to promote Central and Northern Luzon’s tourism destinations and investment opportunities in Cebu, Davao, and Iloilo.

The initiative aims to boost domestic tourism, strengthen business and MICE opportunities, and position Clark International Airport (CRK) as a key gateway to Luzon.

The roadshow brings together the Bases Conversion and Development Authority (BCDA), Subic Bay Metropolitan Authority (SBMA), Luzon International Premier Airport Development (LIPAD), Department of Tourism Region 3 (DOT-3), Selrahco Management, along with hotels, travel agencies, and other tourism stakeholders.

Organizers said the campaign seeks to build stronger tourism and trade linkages between Central and Northern Luzon and the Visayas and Mindanao, while encouraging more travelers to explore destinations such as Clark, Subic, Pampanga, Baguio, Zambales, and La Union.

Travel and tourism establishments, including hotels, tour operators, theme parks, malls, transport companies, and local government units, are also invited to participate in the roadshow.

(Photo shows Selrahco President Charles Lim)