The Department of Trade and Industry (DTI) Zambales has recognized SM City Olongapo Central for providing a platform for local entrepreneurs and agrarian reform beneficiaries to showcase their products and reach a wider market through the 7th Panaliwan Trade Fair, held from October 14 to 17, 2026.

Led by Provincial Director Enrique D. Tacbad, DTI Zambales, through its Comprehensive Agrarian Reform Program (CARP), highlighted the mall’s role in promoting locally made products and creating business opportunities for Zambaleño entrepreneurs.

The four-day trade fair featured products from CARPreneurs, including Agrarian Reform Beneficiaries Organizations (ARBOs), Agrarian Reform Beneficiaries (ARBs), and local micro, small, and medium enterprises (MSMEs).

DTI Zambales emphasized that initiatives such as the Panaliwan Trade Fair play an important role in strengthening local entrepreneurship, expanding market access, and generating livelihood opportunities for hardworking Zambaleños.

The agency also underscored the importance of partnerships between government and private establishments in empowering small businesses, enabling local entrepreneurs to introduce their products to more consumers while contributing to the province’s economic growth.

Beyond showcasing homegrown products, the trade fair highlighted the creativity, craftsmanship, and entrepreneurial spirit of Zambaleños, reinforcing the importance of supporting local industries and sustaining livelihood opportunities.