BDO Life’s “Plan B” campaign earned multiple Excellence Awards at the 2026 Quill Awards, recognizing its creative approach to sparking fresh conversations among Filipinos about life insurance and financial protection.

The campaign was honored in the Marketing, Advertising & Brand Communication and Audio/Visual categories for turning an often-avoided topic into relatable, practical, and engaging stories.

Featuring actor Alden Richards and content creator Justine Luzares, the campaign used personal storytelling and humor to show how financial protection can help families prepare for life’s uncertainties.

Tuloy ang Plano: Making Plan B a Family Necessity
Alden Richards’ personal story in ‘Tuloy ang Plano’ reached more than 72 million views, highlighting the responsibilities carried by breadwinners and the importance of protecting their families’ future and dreams.

The campaign presented life insurance as a Plan B that can help families stay on track amid unexpected circumstances such as illness, disability, or loss.

Life Insurance: The Key to Heaven?
Justine Luzares’ humorous video, featuring her in dual roles as a sassy heaven concierge and a humble breadwinner, reached 3.2 million views.

Through comedy, the video challenged common misconceptions about life insurance and encouraged viewers to look at financial protection from a more relatable perspective.

Your Child’s Dreams Need a Plan B
BDO Life’s campaign for parents and children generated more than 48 million views, emphasizing the importance of preparing for children’s futures and protecting the dreams families work toward.

The campaign highlighted how financial planning can help parents prepare for uncertainties while keeping their children’s aspirations within reach.

Plan B makes all the difference
Beyond the awards, BDO Life’s Plan B campaign sought to make conversations about financial protection more accessible to Filipino families.

Through storytelling, humor, and relatable experiences, the campaign encouraged breadwinners and parents to consider ways of preparing for life’s unexpected turns while protecting the goals and dreams that matter most.