The Hann Foundation, Inc. and the Department of Tourism–Region III (DOT-III) are exploring a strategic partnership to support the agency’s PAMANA program, aimed at preserving Central Luzon’s intangible cultural heritage.

Hann Foundation Manager Ronnel Golimlim met with DOT-III Regional Director Richard Daenos to discuss initiatives focused on strengthening the recognition, preservation, and promotion of the region’s living traditions.

Both parties outlined plans to provide sustained support and increased visibility for PAMANA 2025 honorees, while creating more opportunities for cultural workers and tradition bearers across Central Luzon.

PAMANA, or Parangal sa Manlilikhang Natatangi ng Gitnang Luzon, is a flagship initiative of DOT-III that honors individuals and communities for their contributions in safeguarding the region’s cultural heritage.

The program is set to return in 2026 with expanded efforts to further reinforce Central Luzon’s cultural identity and legacy.