Kapampangan content creators and comedians are set to take Filipino humor from social media to the live stage as Pinoy Jowk Box officially launches during the 3rd Ablas Ning Balas Festival on July 19 in Porac.

The Pampanga-based entertainment collective brings together content creators, comedians, and influencers who aim to showcase Kapampangan wit and Filipino entertainment through live performances, festivals, community events, and digital content.

Spearheaded by Louie and Josie Sison of Where in Pampanga, Gab and Kaye Diaz of Let’s Go Pampanga and ManilaRepublic.com, with creative direction from Jason Pabalan of Uyat Artista, the group was formed to create more opportunities for local creators to perform before live audiences while strengthening collaboration within Pampanga’s digital community.

Collectively, its members command more than four million followers, with an average monthly reach exceeding 30 million and over one million monthly engagements across digital platforms.

The collective features well-known Pampanga-based creators, including Bels TV, Juper TV, Murph TV, Bubuy Kabulakbuy, Giligit and Mymy, Vavaing Kapampangan, Jessel Kabalungos, Gelay Malagu, Momie Velle and Dadie Bakal, and Marc Pangilinan.

Pinoy Jowk Box first appeared as a group during LALANG 2026, hosted by the Central Luzon Influencer and Content Creator Society Inc. in March. Its official launch at the Ablas Ning Balas Festival marks its first major public performance, featuring comedy acts, audience interaction, and live entertainment.

Following the launch, the collective plans to partner with local government units, festivals, private organizations, brands, and event organizers to bring Kapampangan and Filipino comedy to audiences across the country.