Ian Ocampo Flora, a senior reporter from SunStar Pampanga, took home two awards from the 17th Brightleaf Journalism Awards held November 14 at Fairmont Hotel, Makati City.


Flora received the Best Agriculture Feature Story Regional award for his article, “๐๐จ๐ฏ๐๐ซ๐ง๐ฆ๐๐ง๐ญ ๐๐จ๐ซ๐ค๐๐ซโ๐ฌ ๐๐๐ฌ๐๐๐ซ๐๐ก ๐๐๐ฅ๐ฉ๐ฌ ‘๐๐ฅ๐๐ง๐ ’ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ ๐ข๐ง ๐๐,” which delves into how one man’s research efforts have boosted the ‘ulang’ (giant freshwater shrimp) industry, making Central Luzon the top producer in the country and strengthening local fisheries.
His second award, the Tobacco Product Alternative prize, was for “๐ ๐ซ๐จ๐ฆ ๐๐ฅ๐๐ง๐ญ ๐ญ๐จ ๐๐๐ญ: ๐๐จ๐๐๐๐๐จ ๐๐๐๐ ๐๐ฑ๐ญ๐ซ๐๐๐ญ ๐๐๐๐๐ฌ ๐๐๐ฒ ๐ข๐ง ๐๐๐ฐ ๐๐๐ญ๐๐ซ๐ข๐ง๐๐ซ๐ฒ ๐๐ซ๐จ๐๐ฎ๐๐ญ๐ฌ,” a piece exploring innovative tobacco-based products developed by the National Tobacco Administration for veterinary use.
For his achievements, Flora received cash prizes, two iPads, and an Asian tour with other awardees set for 2025. He also made history as the first Brightleaf Hall of Fame awardee to rejoin the competition after earning the prestigious Oriental Leaf Award in 2019. This exclusive honor is granted to journalists who have won in any Brightleaf category for five consecutive years, a recognition Flora holds as the first Kapampangan to achieve.
With numerous accolades since 2013, Flora’s work spans feature writing, science, agriculture, and climate change journalism. In 2022, he earned the ๐๐จ๐ซ๐ฉ๐ซ๐๐ฌ๐๐ง๐ ๐๐๐ง๐ ๐ค๐๐ฉ award from the Mama Sita Foundationโs ๐๐ ๐ ๐๐ฐ๐๐ง๐ญ๐จ๐ง๐ ๐๐๐ ๐ค๐๐ข๐งcompetition and was named the Most Outstanding Kapampangan in Journalism by the Provincial Government of Pampanga. Flora has also been recognized by the Philippine Agricultural Journalistsโ โ๐๐ข๐ง๐ก๐ขโ Awards and was a recipient of the ๐๐๐ง๐ญ๐จ๐ : ๐๐ก๐ ๐๐๐ข๐๐ง๐๐ ๐๐จ๐ซ ๐ญ๐ก๐ ๐๐๐จ๐ฉ๐ฅ๐ ๐๐๐๐ข๐ ๐๐ฐ๐๐ซ๐๐ฌ by the Department of Science and Technology in 2018.
Floraโs recent Bright Leaf wins underscore his dedication to impactful storytelling in agriculture and environmental journalism, contributing to awareness and advancement within these vital sectors.








